4Global taps into £29bn continental market with EuropeActive partnership

4Global PLC’s (LON:4GBL) CEO and founder chatted with Proactive’s Chris Rhodes about the expansion of its datahub into mainland Europe.

The data services and software company focused on measuring the impact of sports has teamed up with EuropeActive – an organisation for a sector that generates revenues of more than £29bn annually.

The datahub rollout is gaining traction quickly within Europe, he says, with clients keen to understand the critical data that can be harvested.

#4Global #Europe #sports

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