In a landmark deal announced today, Merlin Entertainment has committed to investing £85 million to bring the virtual world of Minecraft into reality through themed attractions across the globe. The strategic partnership, dubbed ‘Adventures Made Real’, marks a significant milestone for both the gaming industry and the theme park sector.
The initial phase of development will see the establishment of two major attractions in the UK and US, scheduled to open their doors in 2026 and 2027 respectively. These venues will be integrated into existing theme parks or developed as standalone city-centre destinations.
Microsoft-owned Mojang, which acquired Minecraft for £2.5 billion in 2014, views this partnership as a natural evolution for the world’s bestselling video game. With 140 million monthly active players and an unprecedented 300 million copies sold, Minecraft’s transformation into physical attractions represents a calculated move to diversify its revenue streams.
The collaboration arrives at a crucial time for Merlin Entertainment, Europe’s largest theme park operator. The company, which manages over 135 attractions across 23 countries, including Alton Towers and Legoland, sees this venture as potentially its most significant development since acquiring the Legoland parks in 2005.
Merlin’s chief executive, Scott O’Neil, emphasised the strategic importance of partnering with globally recognised brands, citing successful collaborations with Lego and Peppa Pig. The Minecraft partnership strengthens Merlin’s portfolio of intellectual property partnerships, following their recent £110 million investment in Jumanji-themed attractions.
The financial implications of this deal extend beyond immediate investment figures. With Minecraft’s proven track record in digital engagement and Merlin’s expertise in physical entertainment venues, industry analysts anticipate substantial returns on investment through increased visitor numbers and merchandising opportunities.
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