Meta, the social media behemoth valued at £1.5 trillion, is set to revolutionise its Ray-Ban smart glasses line by incorporating display screens as early as the second half of 2025, according to sources close to the development. The innovative addition to the £300 sunglasses, produced in collaboration with EssilorLuxottica, aims to showcase notifications and responses from Meta’s virtual assistant.
The company’s strategic pivot towards wearable technology aligns with CEO Mark Zuckerberg’s vision of establishing the next major computing platform. This move positions Meta in direct competition with tech giants Apple, Google, and Snap, who are all vying for dominance in the smart eyewear sector.
Meta’s September unveiling of its augmented-reality glasses prototype, Orion, has catalysed development timelines following positive feedback from early testing phases. The project’s acceleration suggests Meta’s growing confidence in the technology’s market potential, though a consumer release remains several years away.
The current generation of Ray-Ban Meta glasses, launched in September 2023, has exceeded expectations, outperforming its predecessor’s two-year sales figures in mere months. The success demonstrates growing consumer acceptance of wearable technology, a crucial factor that previously hindered similar innovations like Google Glass.
Technical hurdles remain significant, particularly regarding the manufacturing of silicon carbide lenses, which enable Orion’s superior image quality. The material’s high production costs and limited manufacturing capabilities present substantial challenges for mass-market adoption.
Meta’s Reality Labs division, responsible for glasses and Quest virtual reality headsets, continues to operate at a loss, recording £13 billion in losses through the first three quarters of 2024. However, the division’s strategic importance remains paramount as Meta positions itself at the intersection of AI and mixed reality technologies.
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