---
title: "AI Technology Takes Centre Stage at Global Consumer Electronics Show 2024"
publisher: "Stockmark.IT"
author: "Stockmark.IT Website"
published: "2025-01-11T08:08:06+00:00"
modified: "2025-01-11T08:08:06+00:00"
date: 2025-01-11
canonical: "https://stockmark.it/ai-technology-takes-centre-stage-at-global-consumer-electronics-show-2024/"
category: "Artificial intelligence"
categories: ["Artificial intelligence", "Electronics", "Robotics"]
image: "https://i0.wp.com/stockmark.it/wp-content/uploads/1735902437546_v8d7k7uI.jpg?fit=1024%2C576&quality=89&ssl=1"
format: "news"
language: "en-GB"
---

# AI Technology Takes Centre Stage at Global Consumer Electronics Show 2024

**Published:** January 11, 2025
**Author:** Stockmark.IT Website
**Categories:** Artificial intelligence, Electronics, Robotics
**Featured image:** ![Two futuristic robots stand in a snowy city street. from Stockmark.it](https://i0.wp.com/stockmark.it/wp-content/uploads/1735902437546_v8d7k7uI.jpg?fit=1024%2C576&quality=89&ssl=1)

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The world’s largest consumer technology exhibition has been transformed into a showcase of artificial intelligence-powered innovations, with everything from televisions to automobiles featuring generative AI capabilities. Major industry players including Google, Amazon, LG, and Hisense have unveiled their latest AI-integrated products, marking a significant shift in consumer electronics.

Nvidia’s Chief Executive Jensen Huang set the tone for the event, representing the $3.5 trillion chipmaker whose share value has surged over 150 per cent in the past year. During his keynote presentation to 6,000 delegates, Huang introduced a mini AI supercomputer and new foundational AI models on the Cosmos platform, emphasising AI’s rapid evolution from perception to generation, and now towards physical AI capabilities.

The automotive sector witnessed substantial AI integration, with Amazon’s enhanced Alexa system being incorporated into BMW vehicles. Qualcomm revealed new partnerships for its AI-driven automotive platform, while television manufacturers LG and Samsung adopted Microsoft’s AI co-pilot system. Google’s Gemini AI assistant is being integrated into its television operating system.

Innovative smaller enterprises also made their mark, with Halliday showcasing AI-equipped lightweight glasses to compete with Meta’s Ray-Ban smartglasses. Chinese manufacturer Xpeng AeroHT displayed a modular flying car priced under £300,000, whilst Japanese beverage company Kirin presented an electronic spoon that enhances flavour through electrical stimulation.

The robotics sector received particular attention, with Huang forecasting a multi-trillion-dollar opportunity. Apptronik, collaborating with Google’s DeepMind, exhibited their £50,000 ‘Apollo’ robot, designed for various workplace applications from warehouses to care homes.

Despite the widespread enthusiasm, Bank of America analysts noted consumer hesitancy towards AI products, citing safety and reliability concerns. Industry expert Patrick Moorhead from Moor Insights & Strategy observed that consumer adoption remains limited, largely due to minimal exposure to practical generative AI applications.

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