Boohoo Family Injects 15 Million Pounds in Crucial Fundraising Effort as Retailer Seeks Revival

The billionaire Kamani family, the driving force behind fast-fashion retailer Boohoo, has demonstrated unwavering confidence in the company’s future by contributing £15.35 million to a broader £40 million fundraising initiative aimed at revitalising the struggling business.

Mahmud Kamani, the company’s co-founder and second-largest shareholder, led the investment charge with £5.12 million, whilst his sister Rabia Kamani invested £1 million. His sons also made substantial contributions, with BoohooMan chief executive Samir Kamani investing £6.21 million and PrettyLittleThing co-founder Umar Kamani adding £3 million.

The Manchester-based organisation’s total fundraising effort reached £39.3 million through a combination of placing, subscription, and retail offerings. The retail component, which targeted £6 million, secured £400,000. Co-founder Carol Kane increased her stake by purchasing 294,350 ordinary shares at 33.88p each, raising her beneficial interest to approximately 1.45 per cent.

The fundraising initiative coincides with significant leadership changes, including the appointment of Dan Finley as chief executive. Finley, who previously led Debenhams and held a senior position at JD Sports, has already identified £30 million in annual cost savings and non-core assets for potential sale.

The company faces additional challenges, including a boardroom dispute with shareholder Frasers Group, which has attempted to install retail mogul Mike Ashley as chief executive. These tensions led to Mahmud Kamani’s recent transition from chairman to executive vice-chair, with Tim Morris stepping in as independent chairman.

These developments follow Boohoo’s October announcement of a £222 million debt refinancing and strategic review, sparking speculation about the potential break-up of its retail portfolio, which includes prominent brands such as PrettyLittleThing, Dorothy Perkins, Burton, Warehouse, and Wallis.

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