Ford Motor Company has announced plans to cut 800 jobs across its UK operations, representing 15 per cent of its remaining 5,100-strong British workforce. The move comes merely 18 months after the American automotive giant reduced its UK staff by 1,300 positions.
The latest redundancies form part of a broader European restructuring programme that will see 4,000 positions eliminated across the continent. The cuts highlight Ford’s ongoing challenges in transitioning from traditional internal combustion engines to electric vehicles, despite earlier commitments to become an all-electric brand in Europe by 2025.
Lisa Brankin, Ford’s UK managing director, acknowledged the significant impact on employees, whilst Dave Johnston, Ford of Europe’s transformation director, emphasised the necessity of these “difficult but decisive” actions to maintain the company’s competitive position in the European market.
The automotive manufacturer’s UK presence has diminished substantially over the past decade. From a workforce exceeding 16,000 when it produced Transit vans and petrol engines in Wales, Ford has not assembled vehicles in Britain for over two decades. The company’s prestigious research and development centre at Dunton, Essex, bore the brunt of previous redundancies.
Whilst specific details regarding the distribution of job cuts remain undisclosed, the company has indicated it will pursue voluntary redundancies where possible. The restructuring reflects the broader challenges facing traditional automotive manufacturers as they navigate the complex transition to electric mobility amid evolving market demands and regulatory pressures.
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