The automotive industry is witnessing a significant shift in consumer behaviour as JLR, the West Midlands-based Indian-owned manufacturer, reports a remarkable 29 per cent increase in plug-in hybrid vehicle sales during the first half of its financial year.
Market data reveals that buyers are increasingly gravitating towards hybrid models, particularly as uncertainty looms over the timeline for exclusive electric vehicle sales. This trend has proven especially advantageous for Range Rover and Land Rover brands, with their plug-in hybrid electric vehicles (PHEVs) experiencing substantial growth.
Range Rover’s global PHEV sales have climbed by an impressive 47 per cent, while the Defender brand recorded a 23 per cent increase. These figures build upon the company’s robust performance in the previous financial year, which saw a 59 per cent rise in global PHEV sales.
British markets have demonstrated particularly strong adoption rates, with JLR’s PHEV sales surging by 55 per cent to reach 20,800 units. PHEVs now represent the fastest-growing segment in the UK automotive market, capturing 8 per cent of total sales and overtaking traditional diesel vehicles.
Mark Camilleri, JLR’s director of electric vehicles, notes that PHEVs serve as an effective stepping stone towards full electrification, offering customers valuable experience with charging infrastructure and electric mobility. The company’s Range Rover PHEV models boast a zero-emission range of 70 miles, significantly exceeding the average UK daily driving distance of 20 miles.
Looking ahead, JLR has committed to introducing fully electric versions of its Range Rover, Defender, and Discovery models by 2030, while its Jaguar brand is set to become exclusively electric from 2025. This strategic approach aligns with growing consumer interest in electrified vehicles whilst acknowledging the market’s gradual transition away from conventional powertrains.
Post Disclaimer
The following content has been published by Stockmark.IT. All information utilised in the creation of this communication has been gathered from publicly available sources that we consider reliable. Nevertheless, we cannot guarantee the accuracy or completeness of this communication.
This communication is intended solely for informational purposes and should not be construed as an offer, recommendation, solicitation, inducement, or invitation by or on behalf of the Company or any affiliates to engage in any investment activities. The opinions and views expressed by the authors are their own and do not necessarily reflect those of the Company, its affiliates, or any other third party.
The services and products mentioned in this communication may not be suitable for all recipients, by continuing to read this website and its content you agree to the terms of this disclaimer.