The UK entertainment and media sector is on track to surpass £100 billion in value for the first time this year, driven by a surge in advertising spending and consumer demand for video streaming, social networking, and gaming. According to PwC’s global entertainment and media outlook, the sector is projected to generate £121 billion in revenue by 2028, overtaking Germany’s £111 billion.
Key drivers of this growth include increased advertising expenditure, expected to rise from £32 billion this year to £44 billion by 2028, and higher consumer spending on digital platforms. The crackdown on password-sharing by Netflix and the introduction of ad-supported subscription tiers have also contributed to the rise in video streaming revenue. Netflix’s recent addition of eight million subscribers, fueled by popular shows like “Bridgerton” and “Baby Reindeer,” underscores this trend.
Live sports streaming has further bolstered subscription numbers, making the UK’s over-the-top (OTT) market the third largest globally, behind the US and China. The inclusion of English Premier League football across multiple streaming platforms exemplifies the fragmented yet lucrative nature of the market.
The live music sector has also seen a significant boost, thanks to high-profile tours like Taylor Swift’s Eras Tour. Ticket sales are expected to rise to £1.9 billion by 2028, up from £1.75 billion this year. Similarly, blockbuster films such as “Barbie” and “Oppenheimer” have driven box-office revenues, with PwC forecasting a return to pre-Covid levels by 2027.
The gaming industry continues to be a major revenue generator, with the UK’s total video games and esports revenue projected to grow from £7.4 billion this year to £8.4 billion in 2028. Social and casual gaming, which accounts for more than half of the country’s gaming revenue, is expected to maintain its momentum, especially with the anticipated release of Nintendo’s next-generation Switch console.
Despite the challenging macroeconomic environment, the UK entertainment and media sector remains resilient. The industry is leveraging new technologies and original content to attract and retain subscribers, ensuring continued growth. However, traditional television and print media are expected to decline, highlighting the ongoing shift towards digital consumption.
Investors should note the sector’s robust growth potential, driven by technological advancements and evolving consumer preferences. The focus on digital transformation and talent investment will be crucial for sustaining this upward trajectory.
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