Antler Luggage Sales Surge After Global Travel Rebound

Antler, one of Britain’s historic luggage brands, has reported significant sales growth, reaching global sales of £45 million for the year ending in February. This marks a notable increase of 13 per cent compared to the previous year, driven largely by a resurgence in travel and strategic international expansion.

The UK market remains strong, benefiting from a remarkable 120 per cent growth in wholesale sales across key retail partners, including John Lewis, Selfridges, and Fenwick. Together, these retailers account for over half of Antler’s total sales. The company’s proactive measures to adapt to post-pandemic travel trends have clearly yielded positive results.

As part of its expansion strategy, Antler has opened its first standalone stores in the United States and Australia, launching retail locations in New York and Sydney. This international push demonstrates the brand’s commitment to growing its presence in key global markets.

Founded in Lancashire in 1914, Antler has a long-standing history in luggage manufacturing, originally producing leather trunks for ocean voyages and haversacks during the Second World War. Over the years, the brand has evolved to cater to the needs of modern travellers, making it a relevant player in today’s competitive market.

Under the direction of managing director Kirsty Glenne, who took the helm in May 2022, Antler has undergone a significant brand overhaul. Glenne, with her previous experience at luxury fashion brand Alexander McQueen, has spearheaded efforts to modernise the company’s image, including redesigning the brand’s logo and revamping its website.

Looking ahead, Antler has ambitious plans to reach £100 million in sales by the 2029 financial year. This goal will be supported by the expansion into new product categories and continued efforts to penetrate international markets. The launch of its Icon collection is seen as a pivotal moment for the brand, solidifying its position as a reputable name in the luggage industry.