Apple Inc. lost its bid to dismiss the London class-action lawsuit accusing it of misleading iPhone customers about a controversial power management feature.
According to a decision made on Wednesday, the Competition Appeal Tribunal (the court that deals with collective proceedings for UK) has ruled that the class action may now proceed provisionally. Apple’s lawyers had requested that the case be dismissed on the basis that the devices were substandard.
The lawsuit alleges that Apple abused their dominant position in the market by telling customers that the software updates released in late 2016 had improved battery life, when it actually “throttled”.
Apple’s spokesperson stated that the company has never done anything to deliberately shorten the lifespan of Apple products or to degrade user experience in order to encourage customers to upgrade.
Justin Gutmann is a market research who brought the lawsuit on behalf of UK iPhone Users. Gutmann said Apple concealed a tool to manage power in the updates, hiding that the phone’s battery couldn’t cope with the new software processing demands.
Gutmann said in a press release that “this paves the road for millions of consumers who have been left to pay for battery replacements and new phone models” to receive the compensation that they deserve.