In a rare move for the current market, Applied Nutrition, a Merseyside-based supplements company, is preparing for a stock market debut that could value the firm at around £500 million. The company, led by the charismatic Thomas Ryder, has seen impressive growth in recent years, with sales increasing by 41% to £86 million and pre-tax profits reaching £26 million last year.
Ryder, a self-made entrepreneur from a humble background, has been likened to a “Willy Wonka” figure in the protein-obsessed world of today. His journey from a council house in Kirkby to the helm of a potential FTSE 250 company is nothing short of remarkable. The 40-year-old CEO plans to sell down his 55% stake to 30% in the offering, which could land him a £125 million payday.
Applied Nutrition’s success can be attributed to the growing global sports nutrition market, which has expanded by 51% to £21.5 billion over the past five years. The company’s products, ranging from protein powders to collagen peptides, appeal to a wide range of consumers looking to boost their health through supplements.
Backed by athleisure giant JD Sports, Applied Nutrition has secured endorsements from high-profile athletes such as UFC fighter Paddy Pimblett and, more recently, Coleen Rooney. The company’s ability to appeal to a broad consumer base has been a key factor in its growth.
As Applied Nutrition prepares for its public debut, the company’s board has been bolstered by the appointment of industry veterans such as former JD Sports executive chairman Peter Cowgill and ex-Holland & Barrett boss Tony Buffin. Their expertise and guidance will be invaluable as the company navigates the challenges of being a publicly-listed entity.
Looking ahead, Ryder has his sights set on the lucrative US market, which accounts for half of the global supplement sales. With plans to open a manufacturing facility across the Atlantic and a strong financial position, Applied Nutrition seems well-positioned for future growth. As Ryder puts it, “We have a huge runway for growth over the next couple of years but, once you add in the US, I think we can knock the lights out.”
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