Archax’s Chief Marketing Officer, Simon Barnby, takes the mystery out of NFTs

Archax Ltd marketing chief Simon Barnby joined Proactive London after City giant Abrdn acquired a new stake. Barnby enthused about the young company’s route to bridging the gap between the traditional financial marketplace and the Bitcoin generation. Foregoing any mystery that may still surround the world of non-fungible tokens, he assured that as Archax was the first digital asset exchange to be regulated by the FCA, that strong financial protocols would oversee the emergence into this new market.

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