Bet365 Owners Consider Nine Billion Pound Sale of Betting Giant

The billionaire owners of Bet365 are reportedly exploring the sale of their gambling enterprise for a valuation of £9 billion. Founded by Denise and John Coates in 2000, the group has initiated discussions with American banks and advisers regarding either a full sale, the divestment of a business stake, or even a potential initial public offering (IPO).

Denise Coates stands as one of Britain’s wealthiest women, holding a 58 per cent stake in Bet365. Should the sale achieve the anticipated valuation, she could pocket over £5 billion. This comes after a reported payout of £158.7 million in the past year, down from the record-breaking £469 million she earned during the pandemic.

Based in Stoke-on-Trent, Bet365 has gambling licences in over a dozen countries, including Germany, Spain and Argentina. The company also disclosed an impressive financial turnaround in its most recent accounts. Revenue for the year ending 31 March 2024 hit £3.7 billion, with pre-tax profits soaring to £596.3 million following a previous loss of £72.6 million.

Speculation about the future of the company intensified when it announced a strategic withdrawal from the Chinese market in March. Bet365 stated that this decision aligned with its focus on consolidating resources in core markets capable of providing long-term sustainable revenue. This move appears to have positioned the group for greater appeal to investors, especially in markets like the US.

As the company evaluates possible partnerships with private equity firms and explores Market expansion opportunities, analysts indicate that a sale or IPO could allow Bet365 to secure significant investment whilst maintaining its focus on profitability and market dominance.

The Coates family’s operations will remain under close scrutiny as meetings with advisers and financial institutions continue. Many within the financial sector view this potential sale or listing as a significant milestone for one of the UK’s largest digital gaming operators.