Borough Broth secures seventy five million pounds to drive growth as demand for natural foods surges

Borough Broth, the fast-growing bone broth business founded by Ros Heathcote, has raised £7.5 million to advance its expansion plans. The infusion of capital comes from Piper, a private equity firm recognised for investments in premium consumer brands such as Ancient and Brave and Neom. Under the terms of the agreement, Piper will acquire a one-third stake in Borough Broth, giving the company a valuation of £19.5 million. Heathcote retains just over 40 per cent ownership, remaining the largest shareholder, while Duncan Jones, son of David Bowie, is believed to hold a 6 per cent stake.

The new funds will finance the construction of a 27,500 square foot facility located near Borough Broth’s existing base in Greenford, west London. The business has reported a sharp increase in demand, with annual sales expected to reach £11.5 million and volumes doubling in the past year. The surge is attributed to expanded distribution arrangements with leading retailers Tesco and Sainsbury’s.

Heathcote, a former data analyst, now employs fifty staff members. She noted that recent changes to recruitment costs following Rachel Reeves’s budget have accelerated plans to invest in automation. The intention is to boost productivity without significantly increasing the workforce. Automation will help the company manage growth efficiently, ensuring employment remains stable.

Borough Broth’s success coincides with growing consumer interest in healthier food choices and a movement against ultra-processed foods. The company’s products, produced from bones and meat sourced exclusively from British farmers, align with rising demand for recognisable, natural ingredients. The business now processes twenty tonnes of bones weekly, and Heathcote insists that every ingredient must be suitable for home kitchens, emphasising transparency and simplicity.

January is consistently the busiest period for Borough Broth, as consumers prioritise nutrition following the festive season. With public awareness of ultra-processed foods at a peak, the company is well placed to continue its expansion and meet evolving consumer preferences.