
Brewdog has announced the closure of ten of its bars across the United Kingdom, including its flagship location in Aberdeen. The company, renowned for its craft beers, cited commercial viability as the primary reason behind this decision.
The Gallowgate bar, which opened in 2010, was Brewdog’s first establishment and has been a key part of its identity. However, alongside this location, other closures will affect bars in Dundee, London, Brighton, Leeds, Oxford, Sheffield, and York. The company has faced significant challenges in maintaining the profitability of these venues.
James Taylor, Brewdog’s CEO, conveyed the gravity of the situation in a communication to staff. The closures are part of a broader strategic review aimed at refocusing on larger hubs and community venues. This approach intends to steer the company towards long-term, sustainable growth.
Despite the closures, Brewdog remains committed to its workforce. The company expressed its intention to redeploy employees affected by the closures to other venues within its expanding network. Brewdog currently operates over 100 locations globally.
The firm’s net revenue remained flat at £280 million in the last financial year, although it reported an improvement in adjusted earnings before deductions, reaching £7.5 million, in contrast to a loss of £2.5 million the previous year. This financial resilience underlines Brewdog’s potential to weather current market challenges.
As Brewdog navigates this tumultuous period, it aims to emerge stronger and more focused, restoring its reputation for innovation and quality within the competitive craft beer market.
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