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In a significant shift of corporate policy, BT Group has announced plans to remove diversity, equity and inclusion (DEI) metrics from its bonus calculations for thousands of middle managers, marking a notable change in the organisation’s approach to workplace diversity.
The FTSE 100 telecommunications giant revealed to investors that while DEI measurements will remain in place for its 550 senior leaders, the company’s 37,000 middle managers will see their bonus structure revised. The current system, which allocates up to 10 per cent of annual bonuses based on targets for gender, ethnicity and disability representation, will be replaced with a broader employee engagement survey.
The timing of this decision has raised eyebrows, coming mere weeks after BT’s chief executive, Allison Kirkby, publicly criticised other organisations for retreating from their inclusion commitments. The company maintains its commitment to reaching specific targets by 2025, including 41 per cent female representation and 15 per cent ethnic minority representation in senior management positions.
This strategic pivot mirrors a broader trend observed across major corporations globally. Tech giant Google has recently abandoned its targets for hiring from underrepresented groups, while prominent companies including Meta, Walmart, and McDonald’s have scaled back their DEI initiatives. These changes arrive amid increasing scrutiny of corporate diversity programmes and recent legal challenges in the United States.
Despite the modification to its bonus structure, BT emphasises its ongoing dedication to diversity goals. Current figures show the company has achieved 35 per cent female representation and 9 per cent ethnic minority representation in senior management, with 14 per cent of leaders identifying as having a disability.
The move reflects a delicate balance between maintaining corporate diversity commitments and adapting to changing business priorities, as BT’s new leadership seeks to transform the former state-backed monopoly’s operational effectiveness.
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