Subway signs two-year multi-million-pound sponsorship
Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to welcome Subway as the Company’s Official Quick-Service Restaurant Partner with the signing of a two-year multi-million-pound sponsorship deal covering 55 markets in the EMEA region.
The deal is the third revenue-generating sponsorship secured by Guild Esports since its flotation on the London Stock Exchange on 2 October 2020. Under the terms of the contract, Guild Esports will receive four equal instalments in cash over the 24-month period.
The Company is the first esports organisation to sign an EMEA-wide sponsorship agreement with Subway, the world’s largest submarine sandwich chain with more than 44,000 locations globally. The partnership commences on 25 March 2021.