In a significant strategic shift, YouTube’s chief executive Neal Mohan is orchestrating a bold transformation of the video-streaming giant, leveraging artificial intelligence and content creators to propel the platform’s next
Streaming Media
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The UK streaming advertising market has achieved a significant milestone, surpassing £1 billion merely two years after Netflix’s strategic introduction of commercials. This transformative shift has intensified competition for traditional
In an unexpected turn of events demonstrating shifting consumer entertainment preferences, Netflix’s hour-long ‘Crackling Birchwood Fireplace’ programme has outperformed high-budget productions to secure the top viewing position on Boxing Day
