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Netflix logo displayed on a TV screen in a cozy living room with a decorated Christmas tree. UK Christmas ad spending. from Stockmark.it

Media1 year ago

The Christmas advertising season in the UK is reaching new heights this year, with brands set to spend a record £10.5 billion on campaigns to woo holiday shoppers. However, this surge in overall ad spending masks a significant shift in where those advertising pounds are being directed, with television losing ground to digital channels.

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