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CNN has unveiled plans to cut 200 jobs, representing approximately 6 per cent of its workforce, as the television network grapples with significant changes in news consumption habits. The announcement comes as the broadcaster’s chief executive, Mark Thompson, emphasises the “profound and irreversible shifts” facing traditional media.
The restructuring initiative, while reducing traditional roles, includes a £70 million investment in the network’s digital operations. CNN aims to achieve £1 billion in digital revenue by 2030, with plans to launch a TV-style streaming subscription service accessible globally on various devices.
The network’s transformation reflects its strategic response to declining traditional television viewership. Recent data highlighted this trend, with CNN attracting merely 1.7 million households for Trump’s inauguration, a dramatic decrease from 10 million viewers in 2021. In contrast, Fox News secured over 10 million viewers for the same event.
Thompson, appointed in 2023 to revitalise the struggling network, has positioned digital growth at the core of CNN’s strategy. The organisation has already begun its digital evolution under Alex MacCallum, introducing direct-to-consumer subscription products and refreshing CNN.com.
The restructuring extends beyond job reductions, encompassing plans for digital video expansion, a new lifestyle-oriented service, and a premium digital advertising platform. Despite the current job cuts, CNN expects its total headcount to remain stable as it creates hundreds of new digital-focused positions, with the first 100 roles to be filled by mid-2025.
The broadcaster’s bold moves come as it faces increasing competition from both Fox News on the conservative front and MSNBC on the liberal side, highlighting the urgent need for adaptation in an evolving media landscape.
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