FansUnite Entertainment brand Betting Hero President and founder Jai Maw joined Steve Darling from Proactive to share news the company has announce that its U.S.-based subsidiary Betting Hero, has signed an agreement with entered into an agreement with a new luxury sports bar coming this fall to Philadelphia, Pennsylvania.

Maw telling Proactive this new bar called Bankroll, will use Betting Hero to help build out the sports betting-focused concierge team, focusing on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies.