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The nation’s beloved fitness coach, Joe Wicks, is embarking on an ambitious mission to revolutionise workplace wellness through his groundbreaking “movement hour” initiative. The programme, launching this month, aims to persuade organisations across Britain to allocate dedicated exercise time for their workforce.
At his Richmond-based company, The Body Coach, Wicks has implemented a progressive work culture featuring a four-day week and two hours of daily personal time – one for lunch and another for physical activity. The 39-year-old entrepreneur maintains this arrangement operates without salary reductions or compressed hours, prioritising employee wellbeing and work-life equilibrium.
The campaign kicks off with Wicks visiting ten diverse workplaces, including Edinburgh’s The Action Group, Manchester’s LADbible, Boots, and the London Fire Brigade. These visits will comprise workout sessions and interactive discussions, mirroring the successful format of his school tours initiated in 2019.
Six hundred organisations have already committed to the movement hour scheduled for 5th March, allowing employees to engage in physical activity between 15:00 and 16:00. This initiative transcends traditional corporate wellness offerings such as discounted gym memberships and meditation apps, advocating for a fundamental shift in workplace culture.
Wicks’s approach challenges conventional corporate practices, particularly in high-pressure sectors like investment banking, where recent tragedies have forced institutions including JP Morgan and Bank of America to reconsider their demanding work schedules.
The Body Coach app, priced at £14.99 monthly or £89.99 annually, has achieved over 500,000 downloads on Android alone, demonstrating substantial market demand for accessible fitness solutions. Despite economic pressures facing businesses, including impending national insurance and minimum wage increases, Wicks maintains that employee wellbeing should remain a priority, suggesting even modest time investments in physical activity can yield significant organisational benefits.
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