
Sir Jony Ive, the creative force behind Apple’s iconic design rebirth, has struck a landmark agreement with OpenAI, the artificial intelligence leader behind ChatGPT. The deal, valued at a staggering $6.5 billion (£4.8 billion), will see Ive’s latest start-up, io, merge with OpenAI in a bid to reshape technology through cutting-edge hardware and forward-thinking innovation.
For over two decades, Ive played a pivotal role in Apple’s rise to global dominance, leading the design of revolutionary products such as the iMac and iPhone. He left Apple in 2019 to establish LoveFrom, a creative collective of designers, engineers, and innovators across various disciplines. Building on this foundation, he formed io just last year, assembling a team of hardware engineers, technologists, and product development experts.
The agreement marks a major step for OpenAI, which was co-founded in 2015 by tech entrepreneurs including Sam Altman and Elon Musk. With a mission to create AI that benefits humanity, OpenAI gained prominence following the release of ChatGPT in 2022. This tool demonstrated accessible and transformative uses of artificial intelligence, triggering a surge of interest in the technology.
Under this new merger, io will focus on research, engineering, and hardware products, while LoveFrom takes on the creative design responsibilities for both io and OpenAI’s collaborative efforts. Ive expressed his enthusiasm for the project, stating that everything he has learned over the past 30 years has led him to this moment of critical collaboration. He described the work ahead as substantial yet deeply inspiring.
Sam Altman, CEO of OpenAI, emphasised the profound potential of combining advanced technology with creative vision. He hopes the partnership will deliver products that echo the “delight, wonder, and creative spirit” he first experienced with Apple technology decades ago.
This monumental deal not only merges Ive’s unmatched design expertise with OpenAI’s powerful AI capabilities but also signals the evolution of technology to transform how people interact with and experience the digital world.
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