In a significant strategic shift, KFC has withdrawn its commitment to source chickens from slower-growing breeds in the UK by 2026, citing critical supply chain limitations. The decision marks a substantial reversal of the company’s 2019 pledge to comply with the Better Chicken Commitment, raising concerns among animal welfare advocates and industry observers.
The fast-food giant’s 2024 annual progress report reveals that merely 1% of its chicken supply originates from slower-growing breeds, falling drastically short of its intended targets. These objectives encompassed the adoption of slower-growing breeds and implementation of reduced stocking densities at 30kg per square metre, designed to enhance living conditions for the birds.
Ruth Edge, head of sustainability at KFC UK and Ireland, addressed the situation at the Egg and Poultry Industry Conference in Wales, acknowledging the unattainability of their 2026 target. The company attributes this failure to insufficient market development and limited farmer adoption of slower-growing breeds.
The decision places KFC at odds with competitors such as Marks & Spencer, Burger King, and Nando’s, who maintain their commitment to the Better Chicken Commitment. Industry analysts note that higher operational costs associated with slower-growing breeds have deterred many retailers and restaurants from participating in the initiative.
Rudi Van Schoor, chief supply chain officer for KFC Europe, emphasised that while the company remains committed to the framework, their position as less than 3% of the UK chicken market makes unilateral implementation challenging. The development highlights the complex interplay between corporate sustainability commitments and market realities in the food service sector.
Animal welfare organisations, including the Humane League UK and Open Cages, have expressed strong opposition to KFC’s decision, announcing planned protests and calling for a revised implementation timeline. The controversy underscores growing tensions between commercial imperatives and ethical sourcing practices in the fast-food industry.
Post Disclaimer
The following content has been published by Stockmark.IT. All information utilised in the creation of this communication has been gathered from publicly available sources that we consider reliable. Nevertheless, we cannot guarantee the accuracy or completeness of this communication.
This communication is intended solely for informational purposes and should not be construed as an offer, recommendation, solicitation, inducement, or invitation by or on behalf of the Company or any affiliates to engage in any investment activities. The opinions and views expressed by the authors are their own and do not necessarily reflect those of the Company, its affiliates, or any other third party.
The services and products mentioned in this communication may not be suitable for all recipients, by continuing to read this website and its content you agree to the terms of this disclaimer.