British discount retailer Lidl has reported exceptional Christmas trading figures, with sales surging 7 per cent year-on-year in the month leading to 24 December 2024. The German-owned supermarket chain achieved a significant milestone as turnover exceeded £1 billion for the first time during this period.
The impressive performance was driven by two million additional shoppers visiting Lidl stores during the festive season. The retailer’s party food range proved particularly successful, with sales climbing 32 per cent compared to the previous year. Champagne sales demonstrated strong growth of 25 per cent, equivalent to approximately 11 million glasses of the celebratory beverage.
Traditional festive favourites remained popular among shoppers, with Lidl reporting sales of 16 million pigs in blankets, 8 million stuffing balls, and 2 million litres of gravy. British turkeys maintained their position as the centrepiece of Christmas dining, with the supermarket selling one turkey every second throughout the period.
Ryan McDonnell, Chief Executive of Lidl Great Britain, expressed satisfaction with the results, highlighting the company’s three-decade commitment to providing quality products at competitive prices. The retailer’s market share continued to grow throughout 2024, positioning it as a strong challenger to Morrisons’ fifth-place ranking among UK supermarkets.
The growth rate, while robust, showed a slight deceleration from the 12 per cent increase recorded in the previous year, reflecting the moderating impact of food inflation. Recent data from Barclays indicated overall supermarket spending growth had slowed to 1.3 per cent in 2024, down from 6.5 per cent in 2023.
The British Retail Consortium has cautioned about a potential January spending squeeze, with consumer confidence in the economy experiencing a significant decline in December, falling 8 points to minus 27 according to BRC-Opinium figures.
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