Marks and Spencer strengthens board with British Airways boss appointment

Marks & Spencer has named Sean Doyle, chief executive of British Airways, as a non-executive director. The appointment is set to take effect next month and follows recent criticism by M&S chairman Archie Norman regarding declining standards at the airline.

Mr Doyle’s recruitment to the M&S board comes in the wake of a significant cyber attack that disrupted operations, leaving shelves empty and stalling online sales. The incident is projected to reduce profits by £300m. M&S stated that Mr Doyle is an outstanding business leader, representing another iconic British brand with widespread recognition.

The decision to appoint Mr Doyle is notable given Mr Norman’s pointed comments last year about British Airways’ service levels after several delayed and cancelled flights. Mr Norman remarked that now, with the BA chief on the board, he can provide feedback directly. He highlighted the parallels between the two companies, both of which oversee complex operations and carry significant public trust.

Mr Doyle expressed his appreciation for the new role, emphasising the unique responsibilities that come with leading one of Britain’s foremost brands and drawing a direct comparison to the profile M&S enjoys among the public. His appointment accompanies the arrival of Roger Burnley, the former chief executive of Asda, who will also join the board next month.

M&S continues its strategy to reinforce its leadership team as it pursues a turnaround that has revitalised both its food and fashion businesses. The retailer rejoined the FTSE 100 in 2023 after four years and has seen its share price triple over five years. Archie Norman’s term as chairman has recently been extended until 2029 following shareholder approval, exceeding the standard maximum recommended under the UK corporate governance code.

This move is set against a backdrop of comparable challenges faced by both companies; British Airways suffered a major cyber breach in 2018, leading to a record fine for data loss. Mr Doyle became BA’s chief executive in 2020 and brings experience in managing high-profile crises and restoring customer confidence.