---
title: "Netflix Smashes Subscriber Growth Records As Share Price Soars Past $970 Dollars"
publisher: "Stockmark.IT"
author: "Stockmark.IT Website"
published: "2025-01-24T04:56:43+00:00"
modified: "2025-01-23T13:58:50+00:00"
date: 2025-01-24
canonical: "https://stockmark.it/netflix-smashes-subscriber-growth-records-as-share-price-soars-past-970-dollars/"
category: "Digital"
categories: ["Digital", "Entertainment", "Financial"]
image: "https://i0.wp.com/stockmark.it/wp-content/uploads/2023/07/stencil.default-2023-07-20T062745.167.jpg?fit=1200%2C800&quality=89&ssl=1"
format: "news"
language: "en-GB"
---

# Netflix Smashes Subscriber Growth Records As Share Price Soars Past $970 Dollars

**Published:** January 24, 2025
**Author:** Stockmark.IT Website
**Categories:** Digital, Entertainment, Financial
**Featured image:** ![A hand holds a remote control aimed at a TV screen displaying the Netflix logo. Two potted plants flank the TV, which rests on a light-colored wooden stand, as if inviting you to unwind after checking Stock Market updates.](https://i0.wp.com/stockmark.it/wp-content/uploads/2023/07/stencil.default-2023-07-20T062745.167.jpg?fit=1200%2C800&quality=89&ssl=1)

---

Netflix has delivered exceptional fourth-quarter results, adding an unprecedented 18.9 million subscribers during the festive period. The streaming giant’s remarkable performance was driven by its successful venture into live sporting events and the highly anticipated return of its South Korean blockbuster series, Squid Game.

The streaming service has announced price increases across multiple territories, including the US, Canada, Portugal and Argentina. The basic ad-supported tier in America will rise by $1 to $7.99 monthly, whilst the premium offering will reach $24.99, representing a 9% increase.

Market reaction was overwhelmingly positive, with Netflix shares surging by $101.64 to $972.03 in after-hours trading, catapulting the company’s market capitalisation by approximately $40 billion to $372 billion. The streaming pioneer, which began as a DVD postal service in 1997, continues to dominate the competitive streaming landscape despite fierce competition from rivals Amazon Prime, Apple+ and Disney+.

The company’s programming strategy has yielded significant success, with the Jake Paul vs Mike Tyson boxing match becoming its most-streamed sporting event. The service’s Christmas Day National Football League games also achieved record-breaking viewership numbers. The second season of Squid Game is tracking to become one of Netflix’s most-watched original series.

Netflix’s financial performance has reached new heights, with annual operating income exceeding $10 billion for the first time. Fourth-quarter revenue rose 16% year-over-year to $10.2 billion, surpassing Wall Street’s projections of $10.1 billion. The company has revised its 2025 revenue guidance upward to between $43.5 billion and $44.5 billion, reflecting strengthened business fundamentals.

The streaming service maintains the industry’s lowest cancellation rate at 1.8% in December, according to Antenna Research. This quarter marks the final time Netflix will report subscriber additions as the company shifts focus towards revenue and profit metrics, signalling a mature phase in its growth trajectory.

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