News Corp Chief Warns AI Firms Over Investment in Content Value

News Corp chief executive Robert Thomson has issued a stark warning to artificial intelligence companies that undervalue original content. Speaking at The Times Tech Summit, Thomson criticised leading technology firms for failing to invest sufficiently in the quality content their algorithms rely upon.

Thomson argued that the data fuelling AI development is as crucial as the vast sums poured into infrastructure such as sophisticated chips and expansive data centres. He described the news and information provided by traditional publishers as central to keeping AI systems relevant and effective, highlighting the unique immediacy news organisations can supply.

He made it clear that intellectual property is fast becoming a central battleground in the AI era. US creativity and robust IP protections, Thomson stated, provide a competitive edge against global rivals and must be defended vigorously. The issue has attracted the vocal support of cultural icons including Sir Paul McCartney, Sir Stephen Fry, Elton John and Lord Lloyd Webber, all of whom have raised concerns about the unauthorised exploitation of their work.

Under Thomson’s leadership, News Corp has pioneered a ‘woo or sue’ strategy: negotiating lucrative licensing deals with some AI operators while aggressively pursuing legal action against others. Although the exact terms of News Corp’s recent licensing agreement with OpenAI remain confidential, estimates place its value at £200 million over five years.

News Corp was also part of a publisher consortium that secured a £1.2 billion settlement from Anthropic, who were accused of misusing millions of books to train their AI chatbot. Thomson highlighted that beyond financial rewards, litigation offers valuable transparency, compelling disclosure and greater accountability from technology companies.

Thomson cautioned against tech companies shirking responsibility by claiming ignorance of their own system’s functioning. He called on all publishers to defend their rights and maintain sophisticated dialogues with AI firms, as complacency puts the industry at a disadvantage. The media must continue to progress if it is to ensure a sustainable and mutually beneficial relationship with the technology sector.