O2 Considered Launching Premium Streaming TV Service to Rival Competitors

The owner of mobile network provider O2 is reportedly exploring the launch of a premium streaming television service under the brand name O2 TV. This move would mark a significant step for Virgin Media O2, co-owned by Telefonica and the US-based investment firm Liberty Global, following their 2021 merger. The new service could position itself as a competitor to existing TV offerings from major rivals, including Virgin Media, BT’s EE TV, and the newly merged VodafoneThree.

Sources close to the matter have indicated that the service is unlikely to resemble a traditional linear television platform. Instead, it is speculated that O2 TV could emulate Virgin Media’s digital-first Stream product. Stream operates via a physical device that connects to customers’ televisions, providing access to subscription-based platforms such as Netflix, Sky Sports and Disney Plus. The device also supports apps like BBC iPlayer and YouTube, making it an attractive option for entertainment seekers.

Despite interest in the venture, it remains unclear whether O2 TV will officially enter the market. Insiders stress that no formal commitment has been made and the service is unlikely to be introduced before next year. However, the recent registration of the brand name O2 TV as a trademark in the United Kingdom suggests that preparations are underway for a potential announcement.

Analysts argue that the name O2 TV could help Virgin Media O2 capitalise on the stronger recognition of the O2 brand compared to the Virgin Media name, particularly after the latter faced a series of challenges in recent years. Media and telecoms analyst Paolo Pescatore noted that leveraging the premium appeal of O2 could greatly enhance the company’s strategy in the increasingly competitive streaming space.

The telecommunications market has witnessed growing interest in streaming services, with key players vying for dominance in a rapidly shifting landscape. The potential entry of O2 TV could intensify competition as providers seek innovative ways to attract audiences in a saturated market.

While Virgin Media O2 has declined to comment on the development, the concept of O2 TV aligns with the growing trend towards digital and personalised viewing experiences, indicating its readiness to challenge well-established competitors.