Parkdean Resorts plans £250m fundraiser to capitalise on UK staycation boom

Parkdean Resorts has announced plans to raise £250m from investors as it looks to capitalise on the growing demand for UK staycations. The holiday park operator, which boasts 66 freehold venues across the UK from Cornwall to Scotland, aims to use the new funding to expand its market presence and strengthen its balance sheet.

The company, owned by Canada’s Onex Corporation, has appointed Rothschild bankers to oversee the fundraising efforts starting this week. This initiative seeks to tap into the increasing appetite for domestic tourism, which remains a key priority for families opting for affordable and local experiences in the post-pandemic era.

Chief Executive Steve Richards remarked that the domestic tourism market is thriving as families prioritise quality time together amidst economic pressures. Parkdean Resorts is strategically positioned to lead this trend, offering value-based accommodation and amenities, including entertainment and leisure facilities.

The company has already seen strong performance, with bookings for the year reaching 60 per cent and like-for-like sales increasing by 7 per cent compared to the previous year. Easter trading set new records with 99 per cent occupancy across its sites, and summer bookings are nearing full capacity at many locations.

Since its formation in 2016, Parkdean Resorts has invested more than £100m in upgrading its sites and plans an additional £37m investment this year to further improve facilities and accommodation. The operator has also introduced 30 new branded dining outlets to meet customer expectations for more diverse and compelling offerings.

The planned investment aligns with Parkdean’s broader growth strategy, which has the full support of its shareholders at Onex Corporation. The company’s growth trajectory reflects its confidence in sustaining the momentum of domestic tourism and addressing the demand for quality but affordable holiday options in the UK.

Parkdean Resorts continues to position itself as a leading player in the fragmented tourism market, further solidifying its footprint as UK families increasingly embrace the staycation lifestyle.