Q&A with Cake Box #CBOX CEO Sukh Chamdal & interim CFO David Forth

Despite the more austere environment, how many people wouldn’t celebrate a birthday in order to save a few pennies? Sure some would, albeit I suspect the vast majority would rather forgo other purchases, than buying a largely non-discretionary, affordable treat such as a cake.

Moreover Cake Box is still experiencing healthy consumer demand, alongside strong profit & cashflow growth.

Find out here from CEO Sukh Chamdal & interim CFO David Forth how the business is achieving this – including:

00:00 Key growth drivers, & built-in resilience during downturns
03:55 Split of LFL revenues between volume/price
05:10 How much does online and click & collect now contribute?
05:50 ASDA rollout
07:25 Managing input cost inflation
09:20 Product pricing strategy
11:10 What’s trading been like over the last 4-5 weeks?
13:30 Recent reporting & management changes.
16:25 Investment plans for the mushrooming £5.2m cash pile.
18:10 Future new store openings
20:20 Theoretical investor valuation
21:10 Newsflow


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