
The owner of one of Britain’s largest family businesses has made a significant move into Europe by acquiring Heidemark, a German turkey and chicken processor. This acquisition is part of Boparan’s Storteboom Food Group and is expected to enhance its footprint within the poultry sector across the continent.
Boparan, often referred to as the Chicken King, has been vocal about the challenges facing UK businesses. His criticism of government policies suggests they are prompting investors to look abroad rather than investing in the UK. The expansion into Germany indicates a strategic shift aimed at leveraging European market opportunities.
The Storteboom Food Group, well known for its multiple production sites across the UK and Europe, supplies chicken and poultry to several major retailers. The addition of Heidemark will complement its existing operations and enhance its capacity to deliver innovation and sustainability in production.
Retaining all Heidemark employees and management as part of the acquisition reflects Boparan’s commitment to ensuring stability during this transition. Both Boparan and Veli Moluluo, the chief executive of Storteboom Food Group, have expressed optimism regarding the future of the company within the European market, with plans to develop automated and sustainable manufacturing processes.
As this acquisition proceeds, Boparan anticipates a swift conclusion from the European Commission regarding the necessary approvals, paving the way for further growth and development in the poultry industry.
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