M&C Saatchi, the advertising giant established by Charles and Maurice Saatchi in 1995, is once again in the spotlight as its financial performance falters and speculation mounts about its future
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British gambling companies expended an estimated two billion pounds on advertising and marketing in the previous year, significantly surpassing the one point two billion pounds the Treasury collected from online
WPP, Britain’s advertising heavyweight, is drawing significant takeover speculation following a difficult year that threatens its place in the FTSE 100. French rival Havas, led by the Bolloré family, is
The persistent rumour that Instagram listens to users’ conversations to serve targeted adverts has been firmly denied by the head of the photo-sharing app. Adam Mosseri, the chief of Instagram,
The Swiss watchmaker Swatch has abruptly withdrawn a global advertising campaign after sparking fierce criticism in China. The campaign featured an Asian model pulling at the corners of his eyes—a
When Nike featured Colin Kaepernick at the centre of its 2018 campaign, it appeared that the age of social justice advertising had reached its zenith. Kaepernick, an NFL player sidelined
Britain’s largest advertising group WPP is embarking on a strategic review and has slashed its dividend payout in half after reporting a pronounced deterioration in financial performance. Amid continued weakened
Channel 4’s documentary on Bonnie Blue, titled “1000 Men and Me,” has ignited significant controversy within both the advertising and regulatory sectors. Major brands including Visa, Cawston Press, and Smirnoff
Gary Lineker’s podcast, The Rest is Football, set a significant new benchmark in the media landscape when it acquired rights to broadcast FIFA Club World Cup highlights. This bold move
Britain’s leading advertising group WPP has issued an unscheduled profit warning, causing its shares to plummet nearly 18 per cent as clients dramatically reduced spending in June. The company is
Content creators on platforms like YouTube, TikTok, and Instagram are set to attract more advertising income this year than traditional media outlets. This significant shift reflects a profound change in
In today’s world, ultra-processed and fast food have become pervasive, infiltrating every aspect of our lives. These products, often masked by clever branding and marketing strategies, pose significant risks to
