CocaCola has decided to abandon its plans to sell Costa Coffee after potential bidders were unable to meet the stipulated price of £2 billion. The decision comes amid increased competition
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Potential bidders for Costa Coffee have begun to fall away, with private equity firm KKR withdrawing its interest in acquiring the chain from CocaCola. The decision comes just days before
When Coca-Cola purchased Costa Coffee in 2018 for £3.9bn, the move was seen as a daring leap into the vibrant coffee market, promising to diversify the soft drink giant’s portfolio.
