Amazon has initiated direct advertising to WhatsApp users across the United Kingdom, France, Austria and Germany, deploying messages promoting Black Friday deals to customers’ private messaging apps in a new
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The motoring landscape is witnessing a technological transformation as car manufacturers tap into burgeoning in-car digital advertising opportunities. Advertising, once limited to roadside billboards and radio jingles, is rapidly evolving,
Google’s parent company Alphabet has exceeded market expectations in the second quarter, generating total revenues of £96.4 billion, marking a 14 per cent increase year-on-year against Wall Street predictions of
Meta Platforms is set to revolutionise business communications through WhatsApp by enabling companies to send voice notes to users, marking a significant shift in its monetisation strategy. The announcement, made
In a groundbreaking move to challenge the dominance of American tech giants in the £40 billion UK advertising market, Channel 4 has announced plans to implement AI-generated advertisements across its
Meta Platforms, the parent company of Facebook, WhatsApp, and Instagram, has exceeded analysts’ expectations with its first-quarter revenue results, driven by the increasing integration of artificial intelligence into its advertising
The BBC has announced a significant overhaul of its international audio services, restricting overseas access to its Sounds platform. From next month, expats will no longer be able to use
Shares in Reach, the publisher of the Daily Mirror, surged more than 25 per cent after announcing expectations to surpass annual profit forecasts, driven by robust performance in the final
The UK streaming advertising market has achieved a significant milestone, surpassing £1 billion merely two years after Netflix’s strategic introduction of commercials. This transformative shift has intensified competition for traditional
OpenAI, the creator of ChatGPT, is contemplating the introduction of advertising across its artificial intelligence products as the company navigates its transition towards a profit-driven business model. Sarah Friar, OpenAI’s
Alphabet, Google’s parent company, has surpassed Wall Street’s profit and revenue projections as artificial intelligence technology continues to fuel substantial growth across its core businesses. The tech giant reported a
