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Elf Beauty deal

A person with long blonde hair applies lip gloss using a wand, holding a pink makeup case with a mirror reflecting their lips and part of their face. Various makeup products are visible in the case.

Business7 months ago

Hailey Bieber Sells Beauty Brand Rhode To Elf Beauty In $1 Deal

Hailey Bieber, wife of pop sensation Justin Bieber, has sold her beauty brand Rhode to Elf Beauty in a landmark deal valued at up to £1 billion. The agreement includes

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