Diageo the British drinks conglomerate behind Johnnie Walker is pivoting towards the rarefied heights of ultra premium Scotch as traditional sales falter and younger generations turn away from alcohol. Despite
Diageo the British drinks conglomerate behind Johnnie Walker is pivoting towards the rarefied heights of ultra premium Scotch as traditional sales falter and younger generations turn away from alcohol. Despite
Scottish spirits giant William Grant & Sons has announced exceptional financial results for 2023, with sales approaching £2 billion and pre-tax profits soaring to £554 million, marking a significant increase






