---
title: "Trump and Melania Launch Rival Memecoins as Market Value Soars then Plummets"
publisher: "Stockmark.IT"
author: "Stockmark.IT Website"
published: "2025-01-20T05:40:44+00:00"
modified: "2025-01-20T05:40:44+00:00"
date: 2025-01-20
canonical: "https://stockmark.it/trump-and-melania-launch-rival-memecoins-as-market-value-soars-then-plummets/"
category: "Cryptocurrency"
categories: ["Cryptocurrency"]
image: "https://i0.wp.com/stockmark.it/wp-content/uploads/stencil.stockmark-it-1-2.jpg?fit=1200%2C800&quality=89&ssl=1"
format: "news"
language: "en-GB"
---

# Trump and Melania Launch Rival Memecoins as Market Value Soars then Plummets

**Published:** January 20, 2025
**Author:** Stockmark.IT Website
**Categories:** Cryptocurrency
**Featured image:** ![Gold coins with a "D" symbol float in swirling, abstract rings. from Stockmark.it](https://i0.wp.com/stockmark.it/wp-content/uploads/stencil.stockmark-it-1-2.jpg?fit=1200%2C800&quality=89&ssl=1)

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The cryptocurrency market witnessed unprecedented volatility as a memecoin backed by Donald Trump reached a staggering market value exceeding £14 billion over the weekend, only to experience a sharp decline following the launch of a competing coin by his wife Melania.

The $TRUMP cryptocurrency, launched Friday evening, sparked controversy with critics suggesting the incoming president was capitalising on his supporters’ enthusiasm. The token’s value skyrocketed from £6 to £75, establishing itself as one of the market’s largest memecoins, according to Coinbase data.

The landscape shifted dramatically when Melania Trump announced her own memecoin, $MELANIA, on Sunday. Her token quickly amassed a market capitalisation of £8.5 billion, triggering a substantial decline in her husband’s coin, which plunged by roughly half its value, erasing approximately £7 billion from its market cap.

The Trump Organisation maintains significant control over the $TRUMP token through CIC Digital and Fight Fight Fight LLC, collectively holding 80% of the total supply. These insider-held tokens are scheduled for gradual unlocking over three to twelve months, coinciding with Trump’s presidential term.

Major cryptocurrency exchanges including Binance, Coinbase, and Kraken swiftly announced plans to list the Trump coin, despite industry veterans like Nick Tomaino expressing concerns about the timing and structure of the launch, describing it as “predatory.”

The Trump family’s growing involvement in cryptocurrency extends beyond these tokens. Their promotion of World Liberty Financial and attempted acquisition of Bakkt demonstrates an increasing appetite for digital assets, signalling potential shifts in regulatory approaches under the incoming administration.

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