---
title: "WH Smith Boss Claims Trump Tariffs More Likely to Drive UK Price Reductions than Inflation"
publisher: "Stockmark.IT"
author: "Stockmark.IT Website"
published: "2025-04-18T05:20:09+00:00"
modified: "2025-04-18T05:20:09+00:00"
date: 2025-04-18
canonical: "https://stockmark.it/wh-smith-boss-claims-trump-tariffs-more-likely-to-drive-uk-price-reductions-than-inflation/"
category: "Tariffs"
categories: ["Tariffs"]
format: "news"
language: "en-GB"
---

# WH Smith Boss Claims Trump Tariffs More Likely to Drive UK Price Reductions than Inflation

**Published:** April 18, 2025
**Author:** Stockmark.IT Website
**Categories:** Tariffs

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The chief executive of WH Smith has suggested that Donald Trump’s tariff disputes could potentially lead to price reductions rather than inflation for UK retailers, as East Asian suppliers actively seek alternatives to the US market.

Carl Cowling, at the helm of the retail giant, maintains there is little logic supporting inflationary concerns. His perspective contrasts sharply with economists at the Organisation for Economic Co-operation and Development, who have warned of potential inflationary pressures from increased trade barriers.

The retailer’s supply chain remains unaffected by the evolving tariff situation, with Cowling confirming that stock orders are secured through the Christmas period. The company’s strategic positioning includes firm commitments on product specifications, packaging, and pricing structures.

Trading conditions in the UK remain robust, with airline passenger bookings showing modest year-on-year growth for the upcoming summer season. Consumer confidence appears steady, despite broader market uncertainties. The company’s US operations, comprising 258 airport stores, primarily source food and snacks locally, though electronics and accessories often originate from Asian manufacturers.

WH Smith’s high street operations have experienced significant challenges, with profits declining by nearly a third and sales dropping 7% preceding its sale to Modella, owner of Hobbycraft. The £15 million profit from high street operations marks a £7 million decrease, while overall group sales increased by 3% to £951 million.

The company’s travel retail division continues to flourish, with sales rising 6% to £712 million and profits increasing by 12% to £56 million. WH Smith’s expansion plans include agreements for more than 90 new stores globally, with 70 planned for North America alone. Despite geopolitical and economic uncertainties, the company maintains its position to capitalise on global travel retail growth opportunities.

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