---
title: "Why Supermarket Salmon Could Soon Be Farmed on Land"
publisher: "Stockmark.IT"
author: "Stockmark.IT Website"
published: "2026-04-20T07:46:19+00:00"
modified: "2026-04-20T03:49:32+00:00"
date: 2026-04-20
canonical: "https://stockmark.it/why-supermarket-salmon-could-soon-be-farmed-on-land/"
category: "Environment"
categories: ["Environment", "Food Industry", "Markets"]
image: "https://i0.wp.com/stockmark.it/wp-content/uploads/2026/04/stencil.1200x800-9.webp?fit=1200%2C800&quality=80&ssl=1"
format: "news"
language: "en-GB"
---

# Why Supermarket Salmon Could Soon Be Farmed on Land

**Published:** April 20, 2026
**Author:** Stockmark.IT Website
**Categories:** Environment, Food Industry, Markets
**Featured image:** ![stencil.1200x800 9](https://i0.wp.com/stockmark.it/wp-content/uploads/2026/04/stencil.1200x800-9.webp?fit=1200%2C800&quality=80&ssl=1)

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In 2026, the UK salmon market reached a staggering £5 billion, with consumers consuming 65,000 tonnes of salmon, equating to approximately 13 million individual fish. This demand raises questions about sustainability and the future of salmon farming.

Currently, many supermarkets rely heavily on wild-caught or sea-farmed salmon. However, as British stocks become increasingly scarce, the industry is exploring alternative options. Icelandic salmon has become popular in British markets, but this reliance also poses risks associated with environmental impact.

The culinary director at Severn & Wye stated that land-based aquaculture systems might soon provide an answer to the sustainability challenge. These systems are capable of reducing the adverse effects associated with traditional fish farming practices, offering a more controlled environment for production.

Land-based farming enables better management of water quality and reduces disease risks, potentially increasing the yield of quality salmon while minimising ecological disruptions. Several companies are investing heavily in this sector, indicating a significant shift in fish farming modalities.

As consumer awareness grows regarding sustainability and ethical sourcing, the shift towards land-based salmon farming is likely to pick up pace. Supermarkets may soon be required to adapt their sourcing strategies to remain competitive and appeal to an increasingly conscious consumer base.

Ultimately, the future of salmon on consumers’ plates may not be found in the ocean, but rather in innovative land-based systems that promise a balance between abundance and environmental responsibility.

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