Swedish furniture retailer Ikea is reshaping its British presence through a decisive pivot towards smaller city centre locations, signalling an end to its traditional out-of-town warehouse expansion strategy. Peter Jelkeby,
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Ikea, the world’s largest furniture retailer, is set to challenge the dominance of eBay, Craigslist, and Gumtree in the secondhand marketplace with the launch of its peer-to-peer platform, Ikea Preowned.
