Lego is making a strategic bet on the growing popularity of its partnerships, particularly with Formula 1, in order to solidify its position in the competitive US toy market. The
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The British arm of Danish toy manufacturer Lego has achieved a remarkable milestone, surpassing £500 million in sales for the first time, despite challenging market conditions. The Berkshire-based division reported
Barbie-maker Mattel has announced plans to reduce its reliance on China-sourced products for the US market while raising prices in response to the tariff policies introduced under Donald Trump’s administration.
Hornby, the renowned model railway manufacturer, has reported a remarkable 23 per cent increase in December sales year-on-year, demonstrating the enduring appeal of traditional toys in today’s digital age. The
In a significant move towards sustainability, Lego has announced its plan to make half of the plastic used in its iconic bricks from renewable or recycled materials by 2026. The
