Apple CEO hints at paid upgrade tiers for heavy AI users

Tim Cook suggested during a recent earnings call that Apple may introduce additional payment options within iCloud Plus specifically designed for power users of artificial intelligence features. The chief executive indicated that customers will likely wish to utilise the new Siri capabilities and broader Apple Intelligence tools extensively, prompting potential upgrades where individuals can purchase increased usage limits.

The upcoming launch scheduled for this autumn involves a significant update to iOS 27 which integrates long-awaited AI functions into the virtual assistant. This release promises enhanced interaction abilities alongside a dedicated standalone application offering an interface similar to other large language models. Current restrictions on image generation and related services stem from reliance on powerful server infrastructure, necessitating daily usage caps.

While existing iCloud Plus plans already offer increased access across most features, indications suggest Apple is considering distinct tiers for those planning heavy consumption of these advanced tools. The company recently reported substantial revenue growth within its services division, which encompasses subscriptions such as the cloud storage service and other media offerings.