Generation Z Drives Surge in Early Evening Sober Karaoke as Drinking Habits Transform

Britain’s karaoke scene is experiencing a significant transformation as Generation Z increasingly opts for alcohol-free singing sessions, marking a departure from traditional late-night, drink-fuelled performances.

Lucky Voice, the UK’s largest karaoke chain, reports a notable shift in peak booking times from 10pm to 8pm, reflecting evolving social patterns amongst younger patrons. Chief Executive Charlie Elek observes that whilst previous generations required Dutch courage before taking to the microphone, today’s youth demonstrate greater confidence in their sober performances.

The trend aligns with broader changes in Britain’s hospitality sector, where traditional pubs face mounting pressures whilst venues offering experiential socialising flourish. Recent Kantar data reveals 59% of Gen Z, those born after 1997, abstained from alcohol consumption in the past year.

Lucky Voice, established in 2005 by Baroness Martha Lane Fox and partners, has adapted its business model to accommodate these shifting preferences. The chain has expanded its non-alcoholic beverage selection and diversified its offering to include corporate events and children’s parties across its six locations in London and Brighton.

The company’s strategic pivot appears to be paying dividends, with Christmas 2024 delivering record-breaking results, showing a 17% increase in sales compared to the previous year. The emergence of flexible working arrangements has also influenced customer behaviour, with some patrons extending their Sunday and weekday sessions, liberated from traditional office schedules.

This cultural shift represents a significant departure from the established norm, challenging venues to evolve their offerings to meet the preferences of a more health-conscious, entertainment-focused generation.