Just Eats voice assistant makes ordering easier

Just Eat has announced the rollout of a new voice assistant within its app, aimed at enhancing the user experience when ordering food and other products. This development underscores the growing trend of integrating artificial intelligence into consumer services, facilitating more intuitive interactions.

The voice assistant, described as a personal delivery concierge, allows users to articulate their preferences in a conversational manner. By understanding informal requests, the assistant elevates the ordering process, making it accessible to a wider range of customers. It can assist with orders for takeaways, groceries, and even beauty products, partnering with various retailers.

Testing conducted by Just Eat has indicated a notable increase in conversion rates among users utilising the voice assistant. This indicates that such technology is not only transforming the ordering experience but also driving sales. The deployment of this feature aligns with broader market trends towards automation and AI-driven customer engagement.

Just Eat operates across 16 countries and has established partnerships with significant retailers such as Superdrug, Sainsbury’s, Asda, and Waitrose. The company’s efforts in integrating advanced technology reflect a commitment to staying competitive in a rapidly evolving delivery marketplace.

Mert Öztekin, the Chief Technology Officer at Just Eat, remarked that this launch represents a major advancement in making services more instinctive and user-friendly. As the industry continues to evolve, the incorporation of such features will likely determine competitive positioning among food delivery platforms.

This initiative comes at a time when many companies are investing in automation technology to streamline operations and enhance customer service. Just Eat’s new voice assistant exemplifies how AI can effectively meet consumer needs in an increasingly digital world.